Welmedix: An Integrative Health Care Company A growing dissatisfaction with conventional approaches to disease treatment is fueling a silent revolution in health care. As more and more Americans face challenges such as rising drug costs, increasing dangerous side effects, and an epidemic of chronic disease, our research shows that the country is ready for a better approach.

Press Room

Press Release - April 25, 2010

First°Degree® Therapeutic Burn Cream Available Nationwide at Walgreens

Princeton, NJ - Welmedix LLC today announced that beginning May 1, 2010, First°Degree Therapeutic Burn Cream will be available for purchase at over 7,000 Walgreens stores across the United States. Walgreen Co. is the exclusive national drugstore retailer of First°Degree.

The summer months can mean a higher incidence of accidental burns from cooking, grilling, camping and outdoor activities. First°Degree is designed to aid in the healing of damaged skin experienced from such minor burns by soothing the pain and cooling the burn, acting as an antiseptic and helping reduce the appearance of scars.

For more information, visit www.firstdegree.com. Burns Happen. Be Prepared™

Press Release - October 6, 2009

SunBurnt named Exclusive After Sun Product of 2010 AVP Professional Beach Volleyball Tour

Princeton, NJ - Welmedix and AVP Pro Beach Volleyball proudly announce that SunBurnt™ Therapeutic After Sun Gel has been named the Exclusive After Sun Product of the 2010 AVP Pro Beach Volleyball Tour.

One of the fastest growing and most exciting sports in America, the 2010 AVP Tour will travel through 15 major cities across the country, drawing hundreds of thousands of spectators and a national television audience of millions. SunBurnt will be actively involved throughout the Tour season with large-scale sampling initiatives, in-stadium promotional activities, and premium placement in all AVP advertising materials. This coordinated effort will help increase the awareness of SunBurnt among a large and growing consumer demographic, and improve the way millions of Americans manage the after-effects of prolonged sun exposure by cooling overheated skin, soothing and hydrating sunburned skin, and helping to reduce unsightly peeling.

"AVP Pro Beach Volleyball and SunBurnt are a perfect match," said Mr. Avani V. Kanubaddi, President of Welmedix LLC. "With over 100 million Americans experiencing sunburns every year, this exciting partnership places the SunBurnt family of products at the right place and time to serve the needs of sun-drenched consumers across the country."

"The AVP is thrilled to partner with Welmedix to educate our world-renowned athletes and loyal fans how to help treat sunburns," said Paul Tedeschi, Chief Marketing Officer of AVP Pro Beach Volleyball. "As an outdoor sport, sunburns are extremely common and SunBurnt is the perfect product for us and those who attend our events."

SunBurnt is available for purchase at many fine retailers, and is expanding to new retail stores across the United States. Please visit www.sunburntgel.com for more information and available retail locations.

SunBurnt: A Breakthrough in After Sun Care.™

Press Release - July 17, 2009

SunBurnt wins Best New Product at ECRM Trade Show

Princeton, NJ - SunBurnt™ Therapeutic After-Sun Gel has been selected as the Best New Product at the 2009 ECRM Sun Care trade show.

The ECRM Sun Care show is an annual event for Retailers and Manufacturers to interact and forge business relationships that will serve the sun care needs of the American consumer.  During the show, retailers ranging from large national chains to regionally focused merchants have the opportunity to review and select the best new product of the show.

"We are thrilled that SunBurnt has won this year's Best New Product award," said Mr. Avani V. Kanubaddi, President of Welmedix LLC. "This is truly a great honor and a testament to the importance of ongoing innovation and the fulfillment of customer needs.  We look forward to working with our retail partners to expand the availability of the SunBurnt brand across the United States, so that the 100 million Americans who experience sunburns every year can benefit from this great new product."

SunBurnt is currently available for purchase on Amazon.com, Target.com and CVS.com, and will soon be available in retail stores across the United States.  Please visit www.sunburntgel.com for more information and available retail locations.

SunBurnt: A Breakthrough in After Sun Care.™

 

Press Release - May 1, 2009

Akshay Wellness announces formation of Welmedix LLC

Akshay Wellness is pleased to announce the launch of a new consumer healthcare division, Welmedix LLC.

Welmedix is a wholly-owned subsidiary of Welmedix, and will be responsible for the management of its flagship brands, First°Degree® Therapeutic Burn Cream and SunBurnt™ Therapeutic After-Sun Relief, in the United States.

"The formation of Welmedix is an important milestone in the long-term growth and structure of The Akshay Wellness Group," said Avani V. Kanubaddi, President and CEO. "This new division will allow for greater strategic development of the US business, and better serve the needs of our US consumers and retail partners."

Welmedix is based in Princeton, NJ. To learn more, please visit www.welmedix.com.

Press Release - January 14, 2009

Akshay Wellness Launches New Website for SunBurnt™ Therapeutic After Sun Relief

Princeton, NJ - The Akshay Wellness Group, Inc. proudly unveils its new website for SunBurnt™ Therapeutic After Sun Relief at www.sunburntgel.com.

Sunburns are a common occurrence in the United States, affecting more than 100 million Americans each year, according to studies by the Centers for Disease Control. SunBurnt™ is a specially formulated patent-pending formulation designed to address the key after-effects of prolonged Sun exposure - including painful soreness and dry skin as well as skin peeling. Using time-tested, natural homeopathic extracts and soothing Aloe, SunBurnt™ cools overheated skin, soothes and hydrates sun-dried skin, and helps to reduce unsightly peeling.

SunBurnt™ is available for purchase on Amazon.com and Target.com, and will soon be available in retail stores across the United States.

SunBurnt™. A Breakthrough in After Sun Care.

Press Release - December 15, 2008

Akshay Wellness Launches New SunBurnt™ Therapeutic After Sun Gel

Princeton, NJ - The Akshay Wellness Group, Inc. proudly announces the launch of its second consumer product, SunBurnt™ Therapeutic After-Sun Gel - A Breakthrough in After Sun Care.
SunBurnt™, a highly efficacious first-aid gel, is designed to address the key after-effects of sun exposure, which include pain and soreness, redness, skin damage and unsightly peeling. Using time-tested, natural homeopathic extracts and soothing Aloe, SunBurnt™ cools overheated skin, soothes and hydrates sun-dried skin, and helps to reduce unsightly peeling.

"Sunburns are a common occurrence affecting over 100 million Americans each year, according to the Centers for Disease Control," said Avani Kanubaddi, CEO of Akshay Wellness, "Consumers now have a fantastic new option to help manage these sunburns with the introduction of SunBurnt™. This new, patent-pending Homeopathic solution will deliver time-tested natural medicines to the sunburn site and aid in the recovery process. SunBurnt™ is a much-needed product for millions of Americans who love spending time in the sun, whether on a beach vacation or ski holiday, at a baseball game, or just after a hard day's work outdoors. We are proud to deliver this superior option to the American consumer."

SunBurnt™ will soon be available online and in retail stores across the United States. Please visit www.sunburntgel.com for more information and available retail locations.

SunBurnt™. A Breakthrough in After Sun Care.


Press Release - July 3, 2008

Akshay Wellness Announces New Member of Advisory Panel

Princeton, NJ - The Akshay Wellness Group, Inc. is pleased to announce the addition of Mr. Gopi Gopalan to the Akshay Wellness Advisory Panel. Mr. Gopalan is an experienced business executive with vast experiences in manufacturing, Six Sigma quality assurance and operations.

Mr. Gopalan spent the majority of his career with General Electric, spearheading their appliance manufacturing operations in China and the Far East. As one of the senior members of the GE International team, Mr. Gopalan had direct interaction with GE senior management, including Mr. Jack Welch, from whom he learned a great deal.

"I am ecstatic that Gopi has accepted our invitation to join the Akshay Wellness Advisory Panel," said Avani Kanubaddi, CEO of Akshay Wellness. "Gopi's senior management experiences with GE and Six Sigma will be an incredible asset for Akshay Wellness. In addition, Gopi's history of running large scale operations and navigating complex challenges will help guide Akshay Wellness through its various stages of development. We are enthusiastic that Gopi has accepted our invitation to join and look forward to benefitting from his perspective."

Mr. Subramanian "Gopi" Gopalan

Mr. Gopalan is a retired senior executive of General Electric. In a 45-year career, he has worked in senior management positions in a number of multinational corporations including GE, Stanley Works, Ingersoll-Rand, Massy-Ferguson and Telco (Mercedes Benz). One of the first Master Black Belts at GE, Mr. Gopalan has trained thousands of people and implemented countless quality and leadership programs in North America and Asia resulting in millions of dollars in cost reductions.

Mr. Gopalan's career has included managing large off-shore corporations for US companies in China, India and South Korea, experiences which have given him keen insights into matters such as supply chain management, manufacturing and sourcing, and operations management. He possesses a wealth of contacts among senior management in many leading corporations, is a member of the teaching faculty of several universities, and is an advisor to a number of private and public companies in the United States and India.

Mr. Gopalan holds an MBA in Operations Management and International Business from University of Detroit, Michigan, and a Graduate degree in Automotive and Manufacturing Engineering from Madras University, India. He resides with his family in Odessa, Florida and Chennai, India.
Akshay Wellness is based in Princeton, New Jersey.


Press Release - June 26, 2008

Akshay Wellness Announces New Member of Advisory Panel

Princeton, NJ - The Akshay Wellness Group, Inc. is pleased to welcome Mr. Kasi V. Sridharan to the Akshay Wellness Advisory Panel. Mr. Sridharan is a Chartered Account and finance expert with vast experiences running high growth companies and as a banker in the mergers & acquisitions arena.
"I am delighted to welcome Kasi to the Advisory Panel, and look forward to receiving his wise counsel on both tactical and strategic matters for the company," said Avani Kanubaddi, CEO of Akshay Wellness. "Kasi's incredible history in identifying, managing and growing companies, including taking a company public, will provide a unique perspective for an entrepreneurial company such as Akshay Wellness. Additionally, Kasi's extensive M&A experience will assist us in evaluating the myriad of opportunities that will become available in the coming years. We could not be more excited that Kasi has agreed to this role and know that he will be an essential partner in guiding Akshay to achieve its full potential."
Mr. Kasi V. Sridharan

Mr. Sridharan is the Principal and Executive Vice President of Regency Strategic Advisors, a boutique investment banking firm specializing in international Mergers & Acquisitions, Strategic Integration, Private Equity & Debt Placement, Strategic Management Consulting, IPO Management Consulting and Offshore Development Center Planning & Execution.

He has over 31 years of professional experience in guiding small and mid-sized companies, including providing financial and operation support to fuel expansion and profitability, and developing and implementing strategic plans and acquisitions.

Mr. Sridharan is formerly the CEO of Ideal Business Combinations, Inc., an investment banking firm. Prior to founding IBC, he spent 9 years in various senior management roles at IMRglobal Corp., a NASDAQ-listed software services company, growing from $12M to $300M in annual revenues during his tenure.

Mr. Sridharan holds a bachelor's degree in Commerce and a professional degree from the Institute of Chartered Accountants of India. He resides with his family in Dunedin, Florida.
Akshay Wellness is based in Princeton, New Jersey.


Press Release - May 29, 2008

Akshay Wellness wraps special NYC "Street Marketing" campaign for FirstºDegree®

Princeton, NJ - Marking the traditional Memorial Day kick-off to the Summer Grilling Season, Akshay Wellness announced the completion of its New York City Street Marketing Campaign today. 

Brand ambassadors were dispatched across Manhattan to key high-traffic locations such as Times Square and the Port Authority, where they distributed special coupons and branded gifts to metro area residents.  The campaign was designed with a focused message highlighting the numerous burn occasions that families regularly face, and how First Degree is the ideal solution for first aid kits everywhere.  The event was a tremendous success, as consumers readily acknowledged the need for First Degree. 

FirstºDegree® is now available in all Duane Reade stores throughout New York.

Burns Happen. Be Prepared™ with FirstºDegree® Therapeutic Burn Cream.

 Press Release - May 19, 2008

FirstºDegree® Therapeutic Burn Cream launches NYC Ad Campaign

Princeton, NJ - Akshay Wellness today announced the launch of its New York City advertising campaign for FirstºDegree® Therapeutic Burn Cream.  Utilizing high-traffic phone kiosk advertising throughout New York City, Akshay Wellness aims to increase awareness of FirstºDegree® as a powerful new solution to care for household burns.

"This exciting campaign will help to raise the awareness for a great new burn care product during the summer cooking/grilling season," said Avani Kanubaddi, CEO. "There is a clear need for an effective solution for burn care, and we are confident this campaign will be successful in informing consumers about this must-have first aid solution."

FirstºDegree® is now available in all Duane Reade stores throughout New York.

Burns Happen. Be Prepared™ with FirstºDegree® Therapeutic Burn Cream.

Press Release - March 23, 2008

Akshay Wellness Launches New Brand Website

Princeton, NJ - The Akshay Wellness Group, Inc. proudly announces the launch of a new consumer website for FirstºDegree® Therapeutic Burn Cream at www.firstdegree.com.

Surveys have shown that 3 out of 4 Americans were dissatisfied with their current options to treat epidermal burns experienced while cooking, grilling, curling/straightening hair and working around the home. Therefore, Akshay Wellness has designed this website to educate consumers about this new and effective way to care for epidermal burns. FirstDegree.com is a helpful resource for product information, key features and benefits, and tips and techniques for burn prevention and child safety.

"We are thrilled with the launch of the new FirstºDegree website, as it will be a wonderful resource for consumers and healthcare practitioners as they seek a better way to care for everyday epidermal burns," said Avani V. Kanubaddi, CEO of Akshay Wellness. " FirstºDegree® is a unique, patent-pending remedy comprised of all-natural homeopathic active ingredients, and is formulated to address the key concerns of consumers: soothing the pain and cooling the burn, helping to prevent the spread of infection, and helping to prevent the appearance of scars. Thus, we believe that no first aid kit would be complete without FirstºDegree®."

FirstºDegree is now available for purchase at our online store and will soon be available in retail stores across the United States.

Burns Happen, Be Prepared™ with FirstºDegree® Therapeutic Burn Cream.


Press Release - October 22, 2007

Akshay Wellness Launches New Skincare Product

Princeton, NJ - The Akshay Wellness Group, Inc. today announced the launch of its first over-the-counter skin care product, FirstºDegree® Therapeutic Burn Cream. FirstºDegree® is an all-in-one burn solution specially formulated to help treat the primary concerns of consumers who experience epidermal burns in the home.

"89% of Americans surveyed experienced first-degree burns on a regular basis, whether during cooking, grilling, working in the garage or curling their hair. Yet, 7 out of 10 of these respondents were dissatisfied with their current treatment options, and were looking for a more consistent and efficacious solution to help them manage the common household burn," said Avani V. Kanubaddi, President and CEO of Akshay Wellness. "We are proud to introduce FirstºDegree® Therapeutic Burn Cream as the newest tool for America's first aid cabinets. This innovative new product will effectively and consistently enable consumers to care for their families in the event of an epidermal burn by soothing the pain, helping prevent the spread of infection and helping prevent the appearance of scars. Burns happen, and now consumers can be prepared with FirstºDegree® Therapeutic Burn Cream."

FirstºDegree® Therapeutic Burn Cream will soon be available online and in retail stores across the United States.