Welmedix is led by a seasoned and committed management team with extensive experience in consumer healthcare, hospital wound care and brand management.

Our Executive Team

Avaninder V. Kanubaddi

Founder, President, & Chief Executive Officer

Avani Kanubaddi is an accomplished executive with proven experience in brand management, sales and new product development, and worked on Centrum® Performance, Advil®, Robitussin®, ChapStick®, SUR-Fit®, Natura®, and Aloe Vesta® brands at AHP/Wyeth and Bristol Myers. Avani has an MBA from Columbia University and a BS (Marketing) from Miami (Ohio) University.

BRUCE R. Lifka

global vice president of sales & marketing

Bruce Lifka has over thirty years of experience in the pharmaceutical industry, with executive leadership roles running brands like Advil®, Nicorette® and FungiNail®. Bruce has extensive product development and commercial operations experience at Wyeth, Pfizer and Kramer Labs. Bruce has an MBA from the University of Chicago and BS (Economics and Marketing) from Fordham University.

Aniruddha D. Bhat

global Vice President of Operations, & General Counsel

Ani Bhat is an executive and corporate attorney with proven experience in operations, supply chain management and strategy. Ani is responsible for overseeing manufacturing, supply chain and regulatory, along with legal and strategy functions. Ani has a JD from Case Western Reserve University (licensed in OH; in-house in NJ) and BA (English) from the University of Michigan, Ann Arbor.